DDMA Decision Makers Breakfast: The AI-driven organisation - from experiment to customer-focused transformation

A closed DDMA members' breakfast for 20 to 25 senior marketing and commercial decision-makers - CMOs, commercial directors, agency directors - run twice a year. This edition is on moving AI past the experiment stage: how you organise it, and what it does to teams, roles and leadership. Aaron Mirck argues that because everyone ends up with the same technology, the differentiator is what an organisation adds on top, which makes AI a leadership question more than a technical one. Tom Kerkhof, AI Ambassador Lead at Nestle Nederland, talks about creating his own role to push AI through a large and complex organisation. Runs 10:00 to 12:00 at Capital C. Held in Dutch, and open to DDMA members only - the page publishes no registration terms for non-members.