Create Lightning: One Slide, Ten Minutes

Four ten-minute talks from Bristol Creative Industries on getting people to care about complex products, with an open Q&A at the end. John Lanyon, Creative Partner at Studio Lanyon, opens on the psychology of why people decide emotionally rather than logically, using well-known tech campaigns to show it working, and finishes on something to try the next day. A second talk tackles the brand-building catch-22: a weak brand means low demand, low demand means every pound goes on squeezing sales out of that demand, which leaves nothing to invest in brand. Two further talks complete the session. At The Station, 15:00 to 15:50, part of Brazen. Why go: marketing advice for technical founders is usually either pure tactics or pure theory, and this hour aims at the gap. Best for founders doing their own marketing.