Why Weird Works: What Brands Can Learn from Subcultures, Festivals and Scenes

A 25-minute talk from Hey! What? on what brands can take from subcultures, festivals and scenes. The argument: culture does not move because something is sensible, it moves because something is different enough to notice, specific enough to believe in and interesting enough to pass on - so weird is not the opposite of strategy, it is often where strategy starts working. Amy Gettings, Managing Director, and Hamish McWhirter, Creative Director, are both speaking. At The Station on Silver Street, in the Brazen Community Track. Why go: short, and a real point of view rather than a case-study reel. Best for marketers and founders who keep producing work that is correct and ignorable.