Marketing · SaaS
CIM Socials Edinburgh: B2B Lead Generation via Digital Advertising
The Chartered Institute of Marketing brings Craig Edwardson (Founder, Edwardson Digital; Advisory Board Member, Marketing Society Scotland) to Princes Street for a focused breakfast session on what actually drives B2B lead generation success via digital advertising. Topics include expectation-setting, attribution, sales-marketing alignment, and account-based marketing. 1 hour of CPD credit included. Free for members and non-members alike. Pastries from 8:30 AM, session from 9 AM.
Tue 21 Apr · 7:30am · Eden Scott Edinburgh