Grow Your Sales: The Ultimate Sales Playbook

Sixth and last workshop in the Royal Bank Accelerator's 12-week Sales Accelerator, 10:00 to 13:00 at 142-144 Princes Street. You build your own sales playbook from the earlier sessions: the DEAL Framework, then exercises that tie customer insight, funnel, metrics and pitch into one repeatable system. Colin Horsburgh leads it. He spent 17 years in commercial roles at Starwood, Fairmont, IHG and Cameron House, and founded the Edinburgh consultancy En Pointe Solutions in 2017. Founders share how a playbook made their own sales more consistent, and a closing Growth Lab covers mindset. You can book single workshops without doing the full programme. Why go: three hands-on hours that end with a written playbook in your hands. Best for founders who sell their own product and have no written process yet.