TechTalks Edinburgh #8 — Growth Metrics & Behavioural UX

about this room

TechTalks Edinburgh now at CodeBase with two strong founder-stage talks. Sid Kathirvel (Strategic Growth Partner, Unlock Growth — mentor at Techscaler, Barclays Eagle Labs, ONE) on building a North Star metric framework and using paid ads to validate acquisition fast. Yana Varankova (UX Strategist & Behavioural Designer) on fixing Day-1 churn through deliberate first-time user experience design. Pizza, drinks, and an afterparty pub.