The Last Thursday Club: Retail Media — Who Owns the Moment of Choice?

The October edition of IAB UK's Last Thursday Club, at the Kodak Building, on what the trade body calls the now economy — discovery, consideration and conversion collapsing into a single moment inside the platforms and retailers people use every day. The panel argues a specific question rather than surveying the field: does retail media create new demand, or does it simply capture decisions consumers had already made? Access is restricted to IAB members, agencies and advertisers. Why go: retail media is the fastest-growing ad channel in the UK and the demand-creation-versus-harvesting question is the one that decides how much of a budget it deserves. A panel willing to take a side on it is more useful than another market-sizing deck. Best for performance marketers, commerce leads and anyone with a retail-media line in their plan.