Marketing · AI & ML
The Shift — SEO/GEO: Optimising Search for AI
initClub takes over Algolia's Paris offices for an evening on what search optimisation becomes when the reader is a model rather than a person. Three talks cover generative engine optimisation in practice, how retrieval and citation behaviour differs across assistants, and what to change in content architecture now. Speakers include Théo from initWeb, Camille Di Vincenzo, Roland and Franck Livolant. The room is close to full — 97 registered with a handful of places left — which is a fair signal of how live the topic is for Paris marketing teams.
Mon 14 Sep · 6:30pm · Algolia