amsterdam

Forrester's CX Summit EMEA is the annual gathering for customer experience, B2C marketing and digital leaders who need more than a conference — they need a change of direction. Three days at Beurs van Berlage, backed by Forrester's research, designed to help leaders turn customer insights into measurable business outcomes. The 2026 summit addresses the real tensions in enterprise CX: fragmented customer journeys, proving ROI to leadership, and aligning CX, digital and marketing teams around a shared direction. Sessions move from strategic frameworks to practical frameworks, with Forrester analysts providing direct guidance rather than vendor pitches. Particularly relevant for heads of digital, CX directors, and CMOs at organisations where customer experience is a board-level priority.

with Anna McDougall (Engineering Leader & Author, Independent) · Kevin Ball (VP of Engineering, Mento) · Maxim Salnikov (Senior UX Engineer, Microsoft)

Two-day conference at De Kromhouthal in Amsterdam Noord for hands-on engineering leaders — VPs, CTOs, heads of platform, staff engineers — wrestling with how AI actually changes how teams ship software. Day one is talks, panels and case studies from startups through to scale-ups: rethinking engineering roles in an AI-disrupted org, measuring ROI on AI initiatives, managing AI-generated technical debt, developer experience, cognitive load and the supply-chain risk that comes with third-party AI dependencies. Day two flips to an Unconference — attendees set the agenda and bring the hard questions to open peer sessions. Speakers include Anna McDougall (engineering leader and author), Kevin Ball (VP Engineering, Mento), Maxim Salnikov (Senior UX Engineer, Microsoft) and Gregor (fractional CTO). Practical, peer-led, light on vendor pitches.

Four-day hands-on information security training event in Amsterdam from SpecterOps — the US offensive-security firm behind BloodHound and a regular fixture on the conference circuit. Two parallel courses run across the week: Adversary Tactics: Identity-Driven Offensive Tradecraft (deep-dive into attacking modern hybrid identity, including Entra ID and on-prem AD), and Adversary Perspectives: Azure (foundational Azure / Entra ID attack and defence, with hands-on labs). Paid professional training — relevant for security engineers, blue-team leads and red-team operators. Virtual attendance option for those who can't make it to Amsterdam.

Afternoon pitch competition and networking at TNW City run by ACT | The App Association to open Amsterdam Tech Week. Eight European startups from the App Association's Scale Lab cohort pitch live to a panel of mentors, policymakers and industry insiders — with the angle that regulatory intelligence (AI Act, DSA, compliance-as-moat) is becoming a real competitive edge for early-stage tech companies, not just a tax. Programme includes opening remarks, a policy-leader keynote, a panel on Compliance as a Competitive Edge, the lightning pitches, a winner announcement (with a spotlight slot at the App Association's TNW Conference booth), and networking that flows into the larger TNW opening party. Free to attend, registration required.

Third edition of the Digital Twin Tech Summit at Park Plaza Victoria. Two days bringing decision-makers, innovators and technologists together around the practical adoption of digital twins — manufacturing, smart buildings, energy, mobility. Case studies, panels and structured networking; useful for product, engineering and ops leaders at companies digitising physical operations.