about this room
An evening for creative teams and brands on using AI and synthetic audiences in creative work, built around one real brief: relaunching dm's beverage brand Ivorell.
WIN Creating Images develops the packaging, Minds tests concepts on synthetic target audiences, and yyyyyyy.studio produces an AI-generated commercial before the product exists. Presentations from Melvin Fahl (WIN), Niklas Kant (Minds) and Younes Mohammadi (yyyyyyy.studio), then a roundtable with Jung von Matt NECKAR, Overnice and Primefold, moderated by Bonsuk Awani. From 18:00 at studio20 Berlin, Schlesische Str. 20.
Free, registration approval-based.
why goa full brief-to-film case with a major retailer, compared on cost and speed against conventional research. Best for brand, creative and insights people.
SpeakersMelvin Fahl · Chief Strategy Officer, WIN Creating Images
Niklas Kant · Head of Growth, Minds
Younes Mohammadi · Co-Founder, yyyyyyy.studio
Alexander Doudkin · Co-Founder & CEO, Minds
Maria Elenkina · Director Data & Media Strategy, Jung von Matt NECKAR
Bonsuk Awani · Head of AI Research & Development, Primefold