an open room

AI & ML · Marketing · Design

synthetics. AI and Market Research in the Creative Process

Hosted by Minds

When

Thursday 12 November 2026

6:00pm – 12:00am

Where

studio20 Berlin

Schlesische Str. 20, 10997 Berlin, Germany

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Price

free

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about this room

An evening for creative teams and brands on using AI and synthetic audiences in creative work, built around one real brief: relaunching dm's beverage brand Ivorell.

WIN Creating Images develops the packaging, Minds tests concepts on synthetic target audiences, and yyyyyyy.studio produces an AI-generated commercial before the product exists. Presentations from Melvin Fahl (WIN), Niklas Kant (Minds) and Younes Mohammadi (yyyyyyy.studio), then a roundtable with Jung von Matt NECKAR, Overnice and Primefold, moderated by Bonsuk Awani. From 18:00 at studio20 Berlin, Schlesische Str. 20.

Free, registration approval-based.

why go

a full brief-to-film case with a major retailer, compared on cost and speed against conventional research. Best for brand, creative and insights people.

Speakers

Melvin Fahl · Chief Strategy Officer, WIN Creating Images

Niklas Kant · Head of Growth, Minds

Younes Mohammadi · Co-Founder, yyyyyyy.studio

Alexander Doudkin · Co-Founder & CEO, Minds

Maria Elenkina · Director Data & Media Strategy, Jung von Matt NECKAR

Bonsuk Awani · Head of AI Research & Development, Primefold

getting there

studio20 Berlin, Schlesische Str. 20, 10997 Berlin, Germany

Hosted byMinds
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