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New Roads: Emerging Brands and the Future of Automotive AI

Tuesday 15 December 2026·9:00am·Lord's Cricket Ground
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Date & Time

Tuesday 15 December 2026

9:00am – 1:00pm

Location

Lord's Cricket Ground

St John's Wood Road, London NW8 8QN

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Price

Paid

NF

Organiser

National Franchised Dealers Association (NFDA)

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About this event

A half-day conference from the National Franchised Dealers Association on two things reshaping car retail at once: the new entrants arriving in the UK market, and what AI is actually doing inside dealer and manufacturer operations. Held at Lord's Cricket Ground, 09:00 to 13:00. This is an industry room rather than a tech-sector one - the audience is dealers, manufacturers and their suppliers - which is the point if you sell software into automotive or you are curious how a traditional retail sector is absorbing AI. Ticket tiers run from free to GBP 330 depending on membership and category, so check which applies to you before booking. Why go: a clear read on where the budget and the resistance sit in a large non-tech sector that is digitising fast. Best for founders and product people selling into automotive, and for anyone benchmarking AI adoption outside the tech industry.

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