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The Last Thursday Club: Agentic Commerce — Will AI Be Doing Your Christmas Shopping?

Thursday 24 September 2026·9:30am·The Kodak Building
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Date & Time

Thursday 24 September 2026

9:30am

Location

The Kodak Building

11 Keeley Street, London, WC2B 4BA

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Price

Free

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Organiser

IAB UK

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About this event

September edition of IAB UK's monthly Last Thursday Club, on agentic commerce and how AI shopping assistants could reshape discovery, evaluation and purchase. Debates whether agentic commerce will influence the 2026 Christmas season and how brands should prepare on loyalty and promotions. Member, agency and advertiser access only.

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