Tech Events at The Kodak Building, London

with Geraldine Ridgeway (Speaker, MG OMD) · Shane Buckley (Speaker, Uber Advertising UKI)

The October edition of IAB UK's Last Thursday Club, at the Kodak Building, on what the trade body calls the now economy — discovery, consideration and conversion collapsing into a single moment inside the platforms and retailers people use every day. The panel argues a specific question rather than surveying the field: does retail media create new demand, or does it simply capture decisions consumers had already made? Access is restricted to IAB members, agencies and advertisers. Why go: retail media is the fastest-growing ad channel in the UK and the demand-creation-versus-harvesting question is the one that decides how much of a budget it deserves. A panel willing to take a side on it is more useful than another market-sizing deck. Best for performance marketers, commerce leads and anyone with a retail-media line in their plan.

Launch of the Half Year Digital Adspend Report, produced with mediasense, covering UK digital advertising performance across the first half of 2026 and the trends shaping the market. Includes a first look at updated full-year forecasts. Attendance is restricted to the IAB UK Board.

September edition of IAB UK's monthly Last Thursday Club, on agentic commerce and how AI shopping assistants could reshape discovery, evaluation and purchase. Debates whether agentic commerce will influence the 2026 Christmas season and how brands should prepare on loyalty and promotions. Member, agency and advertiser access only.

with Lisa Boyles (Speaker, giffgaff) · Claire Gleeson-Landry (Speaker, Good-Loop)

Morning session on delivering stronger advertising outcomes while navigating privacy, consent, brand suitability and inclusivity expectations. Leaders share campaign evidence and lessons from putting sustainability principles into practice without sacrificing performance. Open to IAB members, agencies and advertisers only.