Netcomm Focus Digital Health & Pharma 2026

The ninth edition of Netcomm's healthcare vertical presents the eighth Digital Health & Pharma Observatory: what Italian pharma e-shoppers actually buy, through which channels, and how the customer journey is shifting between pharmacy counter, marketplace and direct-to-consumer. Sessions cover the market value of digital channels, omnichannel transformation across the health supply chain, and the changing relationship between pharma brands and retailers. Relevant to product, growth and e-commerce people in health, and to anyone selling technology into Italian pharmacy retail. By invitation, with live streaming.