Tech Events by DDMA

with Saskia Heyster (Data analyst, DDMA Digital Analytics)

A DDMA Digital Analytics meetup hosted at Digital Power on the Wenckebachweg, on what conversational analytics can and cannot do. Saskia Heyster - a data analyst who has worked across retail, e-commerce, hospitality and FMCG - presents experiments comparing AI-generated analysis with the work human analysts do, showing where the tools already hold up, where they fall over, and what data democratisation looks like once you try it in practice rather than in a vendor deck. 15:30 to 19:00, free for DDMA members and non-members alike. Why go: a named analyst showing her own test results instead of a platform roadmap, which is rare in this corner of the market. Best for analysts, data leads and anyone being asked whether an LLM can replace their dashboard.

with Aaron Mirck (Keynote speaker, DDMA NEXT) · Tom Kerkhof (AI Ambassador Lead, Nestle Nederland)

A closed DDMA members' breakfast for 20 to 25 senior marketing and commercial decision-makers - CMOs, commercial directors, agency directors - run twice a year. This edition is on moving AI past the experiment stage: how you organise it, and what it does to teams, roles and leadership. Aaron Mirck argues that because everyone ends up with the same technology, the differentiator is what an organisation adds on top, which makes AI a leadership question more than a technical one. Tom Kerkhof, AI Ambassador Lead at Nestle Nederland, talks about creating his own role to push AI through a large and complex organisation. Runs 10:00 to 12:00 at Capital C. Held in Dutch, and open to DDMA members only - the page publishes no registration terms for non-members.

DDMA's relaunched NEXT conference at Capital C on Weesperplein, themed 'Beyond the AI-driven organisation' - how companies stay competitive once AI is infrastructure rather than innovation. Three tracks: Build covers marketing cases, frameworks and working applications of AI, first-party data, personalisation and marketing automation; Rethink takes the strategic question of staying distinctive when the same technology is available to everyone; Exchange is roundtables and open discussion on ethics, content production and the future of marketing teams. The nominees for the DDMA Customer Data Awards present their cases live on stage. 12:30 to 17:00, in Dutch. Why go: the award cases are practitioners describing what actually worked and what it cost inside their organisations, not pitches. Best for marketing, data and strategy leads working in the Dutch market.

DDMA's annual afternoon on experimentation and conversion optimisation at Hotel Casa on Eerste Ringdijkstraat, with practitioners from Dutch digital teams presenting the tests that worked and the ones that did not. From 12:30, tickets 164.79 euro. DDMA is the Dutch data and marketing association, so the room is in-house growth and CRO teams rather than agencies pitching. Why go: the failed tests are the reason to come. Published case studies rarely include them, and this is a room where people present them in front of peers who will question the method. Best for growth, product and CRO people who run experiments for a living.