Tech Events at Capital C, Amsterdam

with Aaron Mirck (Keynote speaker, DDMA NEXT) · Tom Kerkhof (AI Ambassador Lead, Nestle Nederland)

A closed DDMA members' breakfast for 20 to 25 senior marketing and commercial decision-makers - CMOs, commercial directors, agency directors - run twice a year. This edition is on moving AI past the experiment stage: how you organise it, and what it does to teams, roles and leadership. Aaron Mirck argues that because everyone ends up with the same technology, the differentiator is what an organisation adds on top, which makes AI a leadership question more than a technical one. Tom Kerkhof, AI Ambassador Lead at Nestle Nederland, talks about creating his own role to push AI through a large and complex organisation. Runs 10:00 to 12:00 at Capital C. Held in Dutch, and open to DDMA members only - the page publishes no registration terms for non-members.

DDMA's relaunched NEXT conference at Capital C on Weesperplein, themed 'Beyond the AI-driven organisation' - how companies stay competitive once AI is infrastructure rather than innovation. Three tracks: Build covers marketing cases, frameworks and working applications of AI, first-party data, personalisation and marketing automation; Rethink takes the strategic question of staying distinctive when the same technology is available to everyone; Exchange is roundtables and open discussion on ethics, content production and the future of marketing teams. The nominees for the DDMA Customer Data Awards present their cases live on stage. 12:30 to 17:00, in Dutch. Why go: the award cases are practitioners describing what actually worked and what it cost inside their organisations, not pitches. Best for marketing, data and strategy leads working in the Dutch market.

An after-work evening for internationals building or working in Dutch tech, run out of Capital C on the Singel. It comes in two halves. From 16:00 to 17:00 there's an expert walk-in hour: put your questions on funding, hiring, visas, relocation and Dutch regulation straight to people from Capital C, the Dutch Startup Association, StartupAmsterdam, IamExpat and IN Amsterdam. No presentations. From 17:00 it turns into informal drinks and networking with founders, entrepreneurs and tech professionals, running until 20:00. Free, registration on Luma. Capital C, Singel 542, by the Bloemenmarkt. Why go: the walk-in hour puts the city's startup desk, the founders' association and the expat services in one room, which saves a week of emails. Best for founders and tech workers who've moved to Amsterdam in the last year or two.

A morning brunch at Capital C for LGBTQ+ founders and people building in tech, with informal introductions and peer conversation rather than a stage programme. Hosted by Capital C at its Bloemenmarkt building.

A relaxed after-work gathering for Amsterdam's international tech community, hosted at Capital C on the Bloemenmarkt. Bring your drink, swap stories and expand your network during IBC week. Open to founders, engineers, marketers, designers and anyone working in tech — no ticket required.