A one-day traveltech summit at the Antiga Fàbrica Estrella Damm covering distribution, AI in booking and service, and the platform economics of the travel sector. Tickets 185 euros. Barcelona holds…

Why A/B Testing Sucks — Hatch Mixer Barcelona
Wednesday 16 September 2026·6:30pm·Wallapop HQ
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Date & Time
Wednesday 16 September 2026
6:30pm
Location
Wallapop HQ
Avinguda Meridiana, 89, planta 6, Sant Martí, 08026 Barcelona, Spain
View on Google Maps ↗Price
Free
UH
Organiser
UX Hub Barcelona
Wallapop HQOpen in Google Maps
About this event
UX Hub Barcelona takes over Wallapop's headquarters for a deliberately contrarian evening on experimentation: where A/B testing quietly misleads product teams, what it cannot tell you, and what to do instead. Aimed at product managers, designers and researchers rather than statisticians. One of the best-attended product events in the city — nearly ninety people already registered.
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